Stop Chasing Leads.
Start Running a System.
Thorwell Group builds the AI marketing infrastructure that fills your calendar with qualified flooring jobs - combining Meta Ads, AI lead qualification, automated booking, and CRM automation into one growth engine.
How We Use AI Responsibly →Most Flooring Businesses Are Great at Floors. Terrible at Marketing.
You do excellent work. But if your phone isn't ringing consistently, if you're chasing down leads who ghost you, or if you're spending money on ads with nothing to show for it - the problem isn't your product.
It's that you're missing the system that turns marketing spend into booked jobs. Leads don't close themselves.
See How We Fix It →One AI System. Six Revenue-Driving Components.
Each piece of the Thorwell system works together - no disconnected tools, no duct-tape integrations.
AI Lead Generation System
A full-funnel lead machine - Google Ads, Meta Ads, SEO, and landing pages built to attract flooring buyers and convert them into booked jobs.
Learn MoreMeta Ads for Flooring
Hyper-targeted Facebook and Instagram campaigns that put your flooring business in front of homeowners who are actively planning a renovation.
Learn MoreAI Lead Qualification
Our AI qualifies every inbound lead by SMS and phone - filtering out tire-kickers before your team ever picks up the phone.
Learn MoreAutomated Appointment Booking
Leads book directly onto your calendar without any back-and-forth. Automated reminders slash no-shows by up to 60%.
Learn MoreCRM & Pipeline Automation
Your leads never fall through the cracks. We build and automate your entire sales pipeline - from first contact to signed contract.
Learn MoreWebsite & Local SEO
Conversion-optimized websites and local SEO for flooring companies - rank higher in Google Maps and turn visitors into booked estimates.
Learn MoreHow Thorwell Turns Marketing Into Booked Jobs
A repeatable, AI-powered engine that runs while you run your business.
Attract the Right Traffic
We run Meta Ads and Google Ads campaigns built specifically for your flooring niche and local market - targeting homeowners at the exact moment they're ready to buy.
AI Qualifies Every Lead Instantly
The moment a lead submits a form, our AI reaches out via SMS - qualifying their budget, timeline, and project details in under 60 seconds.
Qualified Leads Book Themselves
Leads that pass qualification get automatically routed to your calendar for an estimate call or in-home visit. No back-and-forth. No phone tag.
Your Pipeline Runs on Autopilot
Every deal is tracked in your CRM. Follow-up sequences run automatically. You see exactly where every lead stands - and the AI nudges cold leads back to life.
See Where Every Lead Stands - at a Glance
Click any stage to see what happens at that step of the Thorwell system.
Every Lead Captured. None Missed.
The moment a homeowner submits a form - from any ad, landing page, or your website - they're instantly logged in your CRM and the AI qualification system fires within seconds. No lead sits waiting.
Sources tracked automatically: Meta Ads, Google Ads, SEO organic, direct, and any third-party form.
AI Screens Every Lead in Under 2 Minutes
Our AI asks the six questions that separate buyers from browsers: service type, square footage, timeline, property ownership, budget range, and whether they're comparing quotes.
Qualified leads move to booking. Unqualified leads are tagged and placed in a nurture sequence - not abandoned.
Leads Book Themselves. Your Calendar Fills Automatically.
Qualified leads receive a direct link to your calendar. They pick a slot, confirm, and receive automated reminders at 24 hours and 2 hours before the appointment.
No phone tag. No back-and-forth emails. By the time your team shows up, the lead already knows who you are and what to expect.
Show Up Prepared. Close More Jobs.
Before every appointment, your CRM shows you the lead's full profile: qualifying answers, budget range, how they found you, and any notes from the AI conversation.
After the estimate, automated follow-up sequences run for 30 days - nudging undecided leads back to you before they go to a competitor.
Your AI Qualifies Every Lead in Under 60 Seconds
The moment a homeowner fills out your form, the AI texts them back. It asks the right questions, filters out tire-kickers, and books real buyers directly onto your calendar - without your team lifting a finger.
- Responds within seconds of form submission
- Qualifies project type, timeline, and budget
- Sends booking link to qualified leads instantly
- Re-engages cold leads automatically at 14 and 30 days
Built for Flooring Pros. Adaptable for Any Home Service Trade.
What Flooring Contractors Say
"I've been laying floors since before the internet existed. My son-in-law talked me into trying Thorwell and I'll be honest, I was skeptical. Three months in and my schedule is fuller than it's been in years. Don't know how half of it works but I know it works."
"Been in the flooring business 22 years. Seen every marketing gimmick come and go. What Thorwell built is different the AI responds to leads before I even see the notification. My crew went from slow weeks to booked out 5 weeks straight."
"Our close rate went from 28% to nearly 50% in 90 days. The automated follow-up keeps leads warm until they're ready to book. First time in 6 years I feel like I actually have a real marketing system working for me."
"My daughter handles the tech stuff. All I know is I used to chase quotes that went nowhere. Now the leads that come in are already serious buyers. Fewer wasted visits, better jobs. Retired my old agency after one month with Thorwell."
"Small operation me and two crews. I was drowning in calls trying to sort out who was serious. Thorwell's system does all of that now. I finally get to focus on running the business instead of chasing it."
"I've tried HomeAdvisor, Angie's List, Bark all of them. None compare to what Thorwell built. These leads are actual buyers, not tire kickers looking for the cheapest bid. Night and day difference for a 52-year-old guy who just wants to keep his crew working."
We Use AI. We're Transparent About How.
AI is a tool - not a replacement for accountability. Here's how we keep it human-first.
Transparent
Every AI-generated message is clearly from an automated assistant. Leads always know who they're talking to.
Human-First
AI handles the speed and scale. Your team handles relationships and judgment calls. We set that boundary clearly.
Privacy-Safe
Lead data is used only for qualification and follow-up. We don't sell data, don't use it to train external models, and don't share it without consent.
Everything You Want to Know Before Booking a Call
Do you work with flooring businesses nationwide?
Yes. We work with flooring companies and home service contractors across the United States. Our AI systems and ad campaigns are built to perform in any local market - from major metros to regional markets.
How quickly can I expect to see results?
Most clients are fully live in under 1 week. Qualified inbound leads typically start coming in within the first few weeks. Pipeline growth is usually visible within 20 days of launch.
What makes Thorwell different from a typical marketing agency?
We don't just run ads and call it a day. We build a complete AI-powered marketing system - lead generation, qualification, nurturing, booking, and pipeline management - that runs largely on autopilot. Most agencies stop at getting you clicks. We focus on getting you booked appointments.
Do I need to have a CRM or website already?
No. We handle everything from scratch if needed - website, CRM, automations, and ad campaigns. If you already have some of these in place, we build on top of what's working and replace what isn't.
How does your AI qualify leads before they reach my team?
Our AI engages every new lead via SMS within seconds of them submitting a form. It asks qualifying questions (timeline, project type, budget range, location) and only books appointments with leads who meet your ideal customer criteria.
What does it cost to work with Thorwell Group?
Our systems are custom-built for your business, so pricing depends on the services included and the size of your market. Book a free strategy call and we'll walk you through what a full system would look like for your specific situation - no pressure, no obligation.
Your Competitors Are Already Using AI. Are You?
Every week you wait is another week of leads going to someone who has a faster follow-up system. Book your free strategy call today.