AI Lead Generation for Home Service Contractors
Multi-trade contractors have a marketing challenge most agencies can't solve: generating qualified leads across multiple services without wasted spend or confused messaging. Thorwell builds AI systems that handle this complexity - routing the right lead to the right service automatically.
One Marketing System. Multiple Revenue Streams.
We build a unified lead generation system with service-specific tracks - each optimized for its own buying audience.
Flooring
Hardwood, LVP, carpet, tile, and epoxy leads with full AI qualification and automated booking.
Learn more →Painting
Interior and exterior painting leads with qualification by room count, project scope, and timeline.
General Renovation
Bathroom and kitchen renovation leads - typically the highest average job value in residential contracting.
Basement Finishing
Basement renovation leads with qualification by square footage, intended use, and budget range.
How the AI Handles Multi-Service Leads
Lead submits from service-specific ad or landing page
Each service has its own campaign and landing page - so the AI already knows what the lead wants before contacting them.
AI qualifies with service-appropriate questions
A flooring lead gets asked about floor type and square footage. A painting lead gets asked about interior/exterior, rooms, and timeline. The right questions for the right service.
Lead is tagged and routed in your CRM
The lead is automatically tagged by service type, qualification status, and urgency - so the right team member picks up the right lead.
Booking goes to the right calendar
If you have different teams or schedules for different services, we can route bookings to service-specific calendars automatically.
Home Service Contractor Marketing FAQs
Our company does flooring plus other trades - painting, drywall, etc. Can you market all of them?
Yes. We build multi-service campaign structures where each trade has its own ad set, landing page, and AI qualification flow. The leads are tagged by service type so your team knows exactly what each lead is calling about before they pick up the phone.
How does the AI handle leads for different services?
The AI adapts its qualification questions based on what service the lead inquired about. A flooring lead gets asked about square footage and floor type. A painting lead gets asked about interior vs. exterior, number of rooms, and timeline. Each service has its own qualification criteria.
We're trying to grow the flooring side specifically. Can you focus there while still supporting other services?
Absolutely. We can allocate a larger budget and more intensive optimization toward flooring while maintaining steady lead flow for other services. Many multi-trade businesses use us to intentionally shift their service mix toward higher-margin work.
We have a crew of 8 and need consistent work year-round. Is this system built for that scale?
Yes. We can design the system to generate enough volume to keep a multi-person team consistently booked - adjusting ad spend and campaign aggressiveness based on your pipeline fullness in real time.
A Marketing System Built for How Your Business Actually Works
Book a free strategy call. We'll map out a multi-service lead generation system that fits your team size, service mix, and growth goals.