AI Lead Generation for Epoxy and Concrete Coating Contractors
Epoxy and concrete coating is a visual product - and the gap between a stunning before/after and a booked job is almost always a marketing problem, not a quality problem. Thorwell builds the ads, the AI, and the booking system that closes that gap consistently.
How We Generate Epoxy and Coating Leads
Residential Garage Floor Campaigns
Target homeowners with attached garages in the right income bracket - people who care about their garage and are likely to invest in a premium coating.
Commercial & Industrial Targeting
Reach property managers, business owners, and warehouse operators searching for durable, professional-grade floor coatings for their facilities.
Visual Before/After Ad Formats
Epoxy transformations are some of the most striking before/after content available. We build campaigns around your best project photos for maximum scroll-stopping impact.
AI Job-Size Qualification
Our AI qualifies every lead on square footage, project type, and timeline - ensuring you only receive leads that meet your minimum project requirements.
Estimate Booking Automation
Qualified leads book their own on-site assessment directly from your calendar - no phone tag, no scheduling friction.
Seasonal Campaign Adjustment
Epoxy has strong spring and summer demand. We adjust budget and messaging around seasonal patterns and peak installation windows in your region.
Residential and Commercial - We Cover Both
Residential Epoxy
- Garage floor coating and resurfacing
- Basement floor systems
- Home gym and utility room floors
- Decorative metallic and flake systems
- Pool deck coatings
- Driveway and patio coatings
Commercial Epoxy
- Warehouse and distribution center floors
- Retail and showroom spaces
- Restaurant and commercial kitchen floors
- Medical and cleanroom facilities
- Auto dealership and service center floors
- Office and commercial property renovations
Epoxy Contractor Marketing FAQs
How do you generate leads for both residential and commercial epoxy?
We build separate campaign tracks for each - residential campaigns target homeowners interested in garage floor upgrades, basement finishing, and home gym conversions; commercial campaigns target property managers, warehouse operators, and business owners searching for industrial floor coating. Different messages, different audiences, same qualification system.
Epoxy leads are often high-ticket. How do you qualify for budget?
Our AI asks qualifying questions about project size, surface area, and intended use. For commercial jobs, it also asks about timeline and decision-making process. This filters out leads whose project scope doesn't justify your minimum job size.
Can you help with metallic epoxy and decorative concrete as well?
Yes. We build separate ad creatives and landing pages for specialty finishes - metallic epoxy, quartz broadcast, polished concrete - that speak to the aesthetic and durability benefits specific to each finish type.
What kind of ad spend works for epoxy contractors?
Most residential epoxy contractors see good results starting at $1,500–$2,500/month in ad spend. Commercial-focused operations often benefit from higher budgets to reach the right decision-makers. We'll recommend a starting point based on your market during your strategy call.
More Epoxy Jobs. Less Chasing Leads.
Book a free strategy call and we'll show you exactly how we generate qualified epoxy and coating leads in your market.