Lead generation
Meta and Google campaigns, landing pages and local SEO built for Billings homeowners actively planning flooring work - not for impressions.
In Billings, the contractor who answers first is usually the contractor who signs the job. Thorwell Group runs the first end-to-end agentic marketing system and CRM built for flooring: one flow from the ad a Billings homeowner clicks to the contract you sign, with nothing untracked in between.
south-central Montana runs on energy, healthcare and regional retail serving an enormous territory. That shapes who is buying flooring, what they will spend and how fast they expect an answer - which is why a campaign built for another market rarely transfers cleanly into Billings.
The housing stock does the rest of the talking: stable owner-occupied housing with long drive times built into every estimate. Add severe cold, very dry indoor air through a long heating season, and a short construction window, and the specification conversation here looks nothing like the one two states over. The qualification questions get built around that, so the leads reaching your calendar are already screened for the work you do.
A Billings build usually starts narrow - Laurel first, then outward across south-central Montana as the numbers prove out - because a tight radius produces cleaner data faster than a wide one.
Not three vendors and a spreadsheet. One connected flow, with the numbers visible at every step.
Meta and Google campaigns, landing pages and local SEO built for Billings homeowners actively planning flooring work - not for impressions.
Every inbound lead is engaged in about a minute, screened on timeline, project type and budget, then booked straight onto your calendar. No phone tag, no leads sitting overnight.
Every deal sits in a pipeline you own, with follow-up running automatically and every signed job in Billings traced back to the campaign that produced it.
Want the full breakdown? See the Floorwell Growth System →
No. If you have nothing, we build it. If you already have a website or CRM that earns, we build on top of it rather than replacing what works. Either way you end up with one system instead of a stack of disconnected tools.
We run campaigns and booking across Laurel, Lockwood, Shepherd, Huntley and Red Lodge, and anywhere else inside your service radius. Coverage is set by how far your crews will actually drive, which is a decision we make with you rather than for you.
That is what the qualification step is for. Stable owner-occupied housing with long drive times built into every estimate - so the screening questions are written around the jobs that are common here and the ones you actually want. Leads that do not fit never reach your calendar.
Every lead, booked estimate and signed job in Billings is tracked back to its source. You are not judging the system on impressions or clicks - you are judging it on booked estimates and closed revenue, in a dashboard you can open yourself.
Yes. We run the full agentic marketing system and CRM for flooring and home service contractors in Billings and across south-central Montana, including Laurel, Lockwood, Shepherd, Huntley and Red Lodge. The build is scoped to your service radius and crew capacity, not dropped in from a template.
Book a free strategy call. We will map your south-central Montana market, show you what the system looks like for your crew size, and give you the numbers to judge it by. No pressure, no obligation.